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Noor Shamma developed a passion for jewelry and all things beautiful at a very young age. Executed to perfection, her brand articulates a harmonious rapport between classic and contemporary.

This brand is different because it’s personal. The designer made it personal, and every story ever told is in the art that we behold.

Deana

I love how the rings look on my fingers. I always look at my hands now and I feel like my hands look attractive with the pieces — they’re so nice and cool!

Lina

With Noor’s pieces there’s some emotional bond that’s created and formed, and to me jewelry is all about sentiment and that’s what distinguishes this brand.

Roula

I love Noor’s personalized approach on how she really connects with her customers. It just makes you feel that you’re part of the brand.

Mayah

I think one of the most powerful aspects of the brand is Noor her self. I really believe that she was able to put all of her personality in her brand, which is truly amazing.

Sibylle