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Executed to perfection, her brand articulates a harmonious rapport between classic and contemporary. Her inspirational references reflect the concept of unity in diversity through unique patterns and minimalist motifs.

Each of her jewelry collections capture personal stories interwoven with art, identity, and emotion; and are expertly crafted by the most skilled artisans in New York City and beyond.

Social Responsibility

Environmental Sustainability

At Noor Shamma, we believe in the importance of our contribution to a world that grants a better future to our environment and an improved quality of life for everyone. We are therefore committed to embrace sustainable practices in order to monitor our impact as a business through conserving natural resources, reducing energy usage, carbon emissions and carbon footprint.

Recycled and Conflict Free Metal

Metal mining uses about 10 percent of the global energy, thus resulting in contributions to poisonous emissions, landscape damage and human rights violations. We therefore use recycled and conflict free metals in our efforts to produce sustainable jewelry. Our suppliers are certified by the Responsible Jewelry Council.

Responsible Mining

To ensure the protection of human rights and the environment, all our diamonds are sourced from countries that are in compliance with the Kimberley Process Certification Scheme. At Noor Shamma, we are dedicated towards responsibly sourcing the best quality diamonds with the highest integrity.

Noor Shamma is a member of Ethical Metalsmiths.