Our story


Noor Shamma's interest in understanding the complexities inherent in the everyday simplicity allows her to look beyond the obvious and see within and around. She developed a passion for jewelry and all things beautiful at a very young age.

Executed to perfection, her brand articulates a harmonious rapport between classic and contemporary. Her inspirational references reflect the concept of unity in diversity through unique patterns and minimalist motifs.

Each of her jewelry collections capture personal stories interwoven with art, identity, and emotion; and are expertly made by the most skilled artisans in New York City.

Noor Shamma | NY
Inspired by true events.


Social Responsibility

Environmental Sustainability

At Noor Shamma, we believe in the importance of our contribution to a world that grants a better future to our environment and an improved quality of life for everyone. We are therefore committed to embrace sustainable practices in order to monitor our impact as a business through conserving natural resources, reducing energy usage, carbon emissions and carbon footprint.

Recycled and Conflict Free Metal

Metal mining uses about 10 percent of the global energy, thus resulting in contributions to poisonous emissions, landscape damage and human rights violations. We therefore use recycled conflict free and fairmined metals in our efforts to produce sustainable jewelry. Our suppliers are certified by the Responsible Jewelry Council.


Purchasing Fairmined gold supports social development and environmental protection, where the entire process is held to the highest moral and with the best quality standards. This is attainable through securing safe jobs for miners, promoting gender equality, and empowering artisans and their mining community in South America by allowing them to implement social welfare programs and positive environmental initiatives. These certified mines are conflict and child labor free.

Responsible Mining

To ensure the protection of human rights and the environment, all our diamonds are sourced from countries that are in compliance with the Kimberley Process Certification Scheme. At Noor Shamma, we are dedicated towards responsibly sourcing the best quality diamonds with the highest integrity.
Noor Shamma is a member of Ethical Metalsmiths.
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